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Realtor Initiative

Recognizing the enormously important role realtors play in influencing the community’s view of our public schools, the Pasadena Educational Foundation works collaboratively with area realtors, Pasadena Education Network (PEN), and the PUSD to provide opportunities for realtors to learn more and get further connected to our schools.

PEF’s Realtor Initiative is a nationally recognized program that:

  • Helps realtors see our public schools as they really are now.
  • Equips realtors with current public school information.
  • Encourages realtors to be active ambassadors for the schools.

Through our partnership with the Pasadena-Foothills Association of REALTORS® and PEN we have launched a PUSD REALTOR Certification Course that has now certified more than 60 local realtors and provided them with the tools and information to better serve their clients and their community.

Interested in knowing more about this initiative contact connect@pasedfoundation.org

Recent Realtor Initiative Activities

PUSD REALTOR® Certification Course

Our April 22 at John Muir Early College Magnet has been postponed.

Pasadena-area realtors can get a leg up on your competition and become a local expert at the Pasadena-Foothills Association of REALTORS® PUSD Certification Course. Learn about innovative programs, get conversation starters and useful talking points for your clients, take a Realtor-only school tour, and discover the many options available to families in our Pasadena, Altadena, and Sierra Madre public schools. Courses is done in partnership with the Pasadena Educational Foundation and the Pasadena Education Network and is offered twice a year.

Find out more here:  https://pfar.org/pusd-certification-program/

I just recently became a certified PUSD Realtor and was so impressed with what our local schools are providing to our kids and their families.

Realtors Read Across PASadena

Realtors from all across Pasadena, Altadena, and Sierra Madre came out to our elementary schools to celebrate Dr. Seuss’s birthday and read to our students. Thank you to all who participated in sharing your love of learning with our students.

Find out more and see photos from this year’s Realtors Read Across PASadena event here.

As Dr. Seuss’s character The Lorax says,
“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.”

Exploring Pasadena’s Remarkable Architecture

Together with Pasadena Heritage, Pasadena Education Network, and our local realtors, PEF hosted a public tour of 4 of PUSD’s remarkable collection of public school buildings that date from the early 1900s and were designed by some of the most accomplished architects in the region.

Find out more and see photos from the architectural tour here.

A recommendation from our Realtor Liaisons led to the brand new user-friendly welcome center at the front entrance to the PUSD Education Center.

The Realtor Initiative encourages area realtors to get further involved with PUSD schools through:


  •  Realtor Connect e-newsletters.
  • Providing current school updates and literature for realtors for open houses and to share with their clients.
  • Opportunities to meet the Superintendent and School Board members.
  • Occasional presentations by PEF and PEN during regular realty firm office meetings.
  • Coordinating school tours.
  • Principal for a Day
  • Annual Realtors Read Across PASadena
  • Realtor sponsored 2nd grade summer reading book campaign
  • Adopt a school opportunities
  • Architectural tour in conjunction with Pasadena Heritage

Our Realtor Partners

realtor partners
coldwell banker

Support Our Schools!

The Realtor Initiative is one of the many ways the Pasadena Educational Foundation helps to connect the resources of our community with our schools to create a vibrant and enriching educational experience for all public school children in Pasadena, Altadena, and Sierra Madre.